Advertising Media

Service Description

1. The world does not need another ad agency. I know, I know, you've assembled four or five good-looking white guys with varied backgrounds and you've promised to be much more than just an ad agency. Still won't cut it. The world doesn't need you. However, the world does need special places to work. Places where "culture" is more than foosball tournaments and happy hours. Places where both employees and clients are treated like living, breathing human beings. Sounds so simple, until you realize most agencies treat employees like cogs in the machine and clients like walking revenue streams. 2. Recessions and market meltdowns aren't the worst thing in the world for an independent, creative, free-thinking agency. A bad economy forces clients to shine a light on fat overheads and thin ideas and start to look for nimble agencies with razor-sharp creative. The other side of the food stamp is that tough times can shape an agency. We were born in 2001 -- two months after the dot-com meltdown and three months before the global free fall caused by 9/11. We also were heavily leveraged in auto and finance in 2008. Good fun. But like those Depression-era grannies, we came to respect the value of a dollar and an honest day's work. The lesson for your precious little creation feeding off the milk and honey of the record-high Dow? Don't start fat. Don't get fat. 3. Information you could've used before now: Use your name. It's not that clients aren't impressed with your witty agency moniker,